jeniel terrero's

PROFESSIONAL

CREATIVE DIGITAL NATIVE

...the culture-obsessed digital native with a knack for turning ​internet trends into buzzworthy content. With a finger firmly on ​the pulse of online communities, Jeniel crafts captivating stories ​and visuals that make brands shine. He’s a maestro of strategic ​content optimization and meticulous project management, ​consistently driving brand love and engagement. Jeniel's ​innovative engagement strategies and vibrant online ​conversations are a testament to his creative prowess. If you ​need a personified light bulb to spark authentic human ​connections online, Jeniel is your go-to person!

Click HERE for resume

STRATEGIC ​LEADERSHIP

Demonstrating exceptional creative and strategic ​leadership, Jeniel overhauled the engagement strategy ​for the $1.2B Corona USA account. By pioneering a ​streamlined reactive process, he reduced the ideation-​to-content creation time and standardized community ​management guidelines across all social channels. His ​efforts in detailed reporting and data analysis provided ​actionable insights that optimized content strategies, ​enhancing brand visibility and engagement. Some of his ​successful creative contributions to the account included ​briefs for campaigns like ‘Shoot Your Shot with Jayson ​Tatum,’ Engagement copywriting with celebrity ​ambassadors Karol G and Pedro Pascal, and live social ​media activations for marquee events, such as the 2024 ​Super Bowl.

The ​Strategy ​Behind the ​Scenes

As part of his career growth at Movement ​Strategy, Jeniel was tasked with providing ​strategic counsel on various projects, including ​an engagement action plan for an Amazon ​Studios social playbook, contributing to ​business pitches for cultural campaigns like ​Prime Video’s 2023 Black History Month ​campaign, and weekly content briefings for ​creative ideation on the Adult Swim account, ​which resulted in a Webby for its 2023 Social ​TV, Film & Entertainment Award, and 2023 ​Shorty Silver Award for Instagram Presence. ​Watch the reel HERE.

Creative ​Concepts Come ​to Life

Whether they were reactive or evergreen, ​created from his creative briefings or ​developed by himself, Jeniel was the mind ​behind high-performing social pieces on the ​pages for accounts like, Rick & Morty, Adult ​Swim and Below Deck. Those pieces of ​content were shared with a collective ​audience of over 9MM and garnered an ​average of over 100K engagements.

PRIME VIDEO ​SOCIAL ​INTERACTIONS

While managing the social pages for Prime Video, ​Jeniel sourced brand interactions with fans, ​media and notable brand talent, with some ​responses leading to over 16K engagements. As a ​result, some of these engagements helped ​develop the content strategy around talent prior ​to the release of their titles. By drafting copy that ​aligned with the brand’s persona and tone of ​voice, he presented Prime Video as a culture ​connoisseur, building brand affinity.

NETFLIX UNSOLVED ​MYSTERIES V3

ENGAGEMENT ​CAMPAIGN

During a month-long campaign for ​Netflix’s Unsolved Mystery: Volume 3, ​Jeniel drafted and published over ​500 engagements. Some of those ​interactions drove users to submit ​tips and stories, which was a priority ​goal for the client. A list of those ​engagements can be found HERE.

COMMUNITY ​MANAGEMENT ​EXTRAS

During his time at Movement Strategy, Jeniel worked ​across eight accounts (e.g.; Amazon Studios, ​Showtime, Below Deck, Project Runway, Outlander, ​Seal Team, Dave the Banking app, etc.) as an ​Engagement Specialist and then Community ​Manager. Some of those engagement highlights ​include celebrity integrations with priority talent, like ​Sam Heughan, Caitriona Balfe, David Boreanaz and ​Christian Siriano.

TABASCO ​Brand's Social ​Account ​Management

From 2018-2021, Jeniel was responsible for drafting ​monthly content calendars, ideating around social ​food trends and branded recipes. He worked with ​the creative department at Hunter and hired ​influencers to develop asset around his concepts. ​Throughout that time, he also developed concepts ​around brand-related news and trends and ​mentions from notable public figures. Samples of ​that content can be found HERE.

SOCIAL ​CONTENT ​EXTRAS

During the early days of his social media ​career, Jeniel managed the daily circulation ​of digital content across a variety of ​platforms for several brands, enhancing their ​social pages with his copywriting, creative ​ideating and partnership coordination. These ​accounts vary from Domino magazine, Mrs. ​T’s Pierogies and Cans Get You Cooking.

WRITING ​BACKGROUND

Before going into social media marketing, ​Jeniel took editorial internships at InStyle ​and Celebuzz, publishing over 30 long-form ​articles. He also was a writer and editor at ​his university’s newspaper and magazine, ​The Pioneer and The Bottom Line, and ran his ​own blog during his senior year, Hipthusiast. ​Scans of those pieces coming soon!

CONTACT JENIEL

Let's work

together

1-646-265-7307

terrerojeniel@gmail.com